I received a message recently that the went something like this: “The Cancer Society came up on my FaceBook feed looking for people to run the London Marathon and raise money for them. Do you think I should do it?” It was followed by a passionate case of why this was a great cause, how it personally touched her family, and so on. And then, the admission: “fundraising is completely out of my comfort zone.” My immediate response was “yes! do it!”
There are two reasons I encourage marathoners to run for charity. Number one is that the charity benefits from the funds raised, and also because you share their message with your family and friends. Personal testimonials of your involvement with them are powerful marketing tools. The second reason is that you benefit. While running for a charity makes you feel damn good, it also comes with perks. Read more →