10 Fundraising Tips for Marathoners

10 Fundraising Tips for Marathoners

I received a message recently that the went something like this: “The Cancer Society came up on my FaceBook feed looking for people to run the London Marathon and raise money for them. Do you think I should do it?” It was followed by a passionate case of why this was a great cause, how it personally touched her family, and so on. And then, the admission: “fundraising is completely out of my comfort zone.” My immediate response was “yes! do it!”

There are two reasons I encourage marathoners to run for charity. Number one is that the charity benefits from the funds raised, and also because you share their message with your family and friends. Personal testimonials of your involvement with them are powerful marketing tools. The second reason is that you benefit. While running for a charity makes you feel damn good, it also comes with perks. Read more

My Story: Part 2

My Story: Part 2

This is the story I published on LinkedIn last year, as it was shared by Kelly Anderson in her blog Red Head on the Run, on November 16, 2015:

Not Your Typical Breast Cancer Story

I was planning to run the 2014 NJ Marathon. I was diagnosed with breast cancer 11 weeks into the 16 week training program, so I did what any newly diagnosed woman would do, I took to the Internet to research my disease. I found a lot of stuff that scared the crap out of me, so I registered for the Chicago Marathon instead. Figured I needed a plan B.

I did get to run NJ on April 27 (missed a BQ by 2 min and 50 seconds) and had my surgery 10 days later. I had a lumpectomy. All came back good. I took 5 weeks off from running and scheduled 4 weeks of radiation over the summer. I decided to defer Chicago rather than try to train through all of that. I finally ran Chicago this year! I missed a BQ again, but raised almost $6000 for charity. Here is my complete story which explains why I didn’t raise money for breast cancer…….

I am sharing my story with you as a way of creating awareness for something not talked about enough. I hope it can save a life.

I’m a runner. I often run to reduce stress and keep my sanity. I ran a lot in 2014. This year, the Chicago Marathon completed my fifth full marathon. Like the other four, I had decided to use my participation in this event to raise money for charity. In the past, I have raised a significant amount of money for a variety of charities that meant something to me; maybe because I worked for the organization and had a really good understanding of their work, or maybe because a friend or family member was personally touched by the cause. This time, the cause is more personal.

In the Spring of 2014 I became a breast cancer survivor, but I’m not raising money for breast cancer. A lot of people raise money for breast cancer. I am thankful for that. Because of the funds raised for breast cancer I received an early diagnosis. I had access to great medical care and treatment.

My cancer was diagnosed at a time when I was experiencing a level of stress that can only be described as toxic. In recent years I had lost both of my parents and a close Aunt and Uncle. I had managed the care and personal affairs of both my mother and aunt – both diagnosed with alzheimer’s – in their final years of life. I worked stressful jobs with horrendous commutes because they provided the resources I needed to support my family. My husband had been laid off from a job in late 2003 and never went back to work. I was doing everything I could to keep it together for my family.

I believe, based on what I read, that stress played a large role in my cancer. After my surgery I began counseling, something I would never have considered in the past; but I didn’t think I would be much good to my family if I didn’t get help. I had to pay out-of-pocket. It wasn’t covered by insurance, but I didn’t care. I would make sacrifices in other areas. When I was the CEO of Gilda’s Club Northern New Jersey (a cancer support organization), I learned how important social and emotional support is when living with cancer. I also learned that a cancer diagnosis doesn’t just happen to the individual but it affects the whole family. I urged my husband to seek support as well.

I completed my last radiation treatment on August 19, 2014 and I’m now happy to report I’m cancer free (and keeping my fingers crossed that I remain so). After going through a cancer diagnosis, surgery and treatment, I never imagined that anything else could change my life the way that experience did; but I was wrong.

October 6, 2014 began like any other day. I dropped my daughter off at school (she had just started her freshman year in high school), my husband and I dealt with some house issues and financial concens in the morning and then I was off to Starbucks to do some work on my laptop and meet a business colleague. When I returned home a little after 5:00 that evening, I found a note taped to the garage door. It read: “I am in the garage. Probably dead. Don’t let (our daughter) see me. Love, Chris.” My husband of 21 years and 4 months, my daughter’s father, had committed suicide.

It was only then that I realized that he too had a disease. Mental illness is a disease; but, like in his case, it often goes undiagnosed and untreated until it’s too late. There were times over the years that I knew something was wrong. In the months leading up to his death I urged him to seek help, but he didn’t want to go to a therapist because, unlike my breast cancer treatments, it wasn’t covered by insurance. He felt we didn’t have any more money to spend on something like that and I really had no idea how bad he was.

Suicide is the 10th leading cause of death in the United States; more people die of suicide than in car accidents. In 2010, the total number of suicide deaths in the United States was 38,364. Historically, suicide rates rise during times of financial stress and economic setbacks. In 2009 it was the 7th leading cause of death for males, and the 16th leading cause of death for females. Suicide was the third leading cause of death for young people ages 15 to 24. From 1999 to 2010, the suicide rate among Americans, aged 35 to 64 increased nearly 30 percent. The largest increases were among men in their 50s, and women 60 to 64, at rates of 50 and 60 percent, respectively. Older adults are disproportionately likely to die by suicide.

So much needs to be done to advocate for better care and treatment of mental illness, to educate the public about the warning signs of suicide, and to provide support to families in crisis. I think it can be argued that mental health issues are at the root of so many of society’s problems; contributing to other diseases like cancer and heart disease to being the issue behind substance abuse, and gun violence.

Breast cancer was a lot less treatable – and survivable – when people decided to raise money to change that. It’s time to put that kind of power behind mental health. We can make a difference. Running the Chicago Marathon this year was an effort to raise funds for the American Foundation for Suicide Prevention. It is their goal to reduce the annual suicide rate in the United States 20% by 2025. They fund suicide prevention research, provide education to create a culture that is smart about mental health and they provide evidence-based programs for schools, colleges and hospitals. They advocate for policies that will improve mental health services and reduce suicide. And they provide support to those who struggle with thoughts of suicide and they also help loss survivors heal.

I am running the NJ Marathon on Sunday.  With some more of the emotional baggage behind me, I want to give the BQ one more shot. I am also still raising money for AFSP and hoping to reach that goal too. The link to my fundraising page: http://afsp.donordrive.com/campaign/Connolly.

Most importantly, learn everything you can about preventing suicide and advocate for better mental health. Thank you!

356534_208268929_XLarge2015 Chicago Marathon Finisher

Cause-Running Review: Run for Our Sons

Cause-Running Review: Run for Our Sons

I have run marathons and half marathons for nine non-profit organizations collectively raising over $85,000. One of those organizations was Parent Project Muscular Dystrophy (PPMD). While working with them a few years ago, I became familiar with and joined their Run for Our Sons program that raises money to support their mission to end Duchenne Muscular Dystrophy. Duchenne Muscular Dystrophy is the most common fatal genetic disorder diagnosed in childhood, affecting approximately 1 in every 3,500 live male births (about 20,000 new cases each year worldwide). Because the Duchenne gene is found on the X-chromosome, it primarily affects boys; however, it occurs across all races and cultures.

I sat down recently with Nicole Herring, PPMD’s Endurance Program Manager, to catch up with Run for Our Sons. It’s now in it’s 12th year! Like other “cause-running” programs, it began when a couple of parents with affected children, who happened to be runners, organized a group to run the Disney World Marathon. 86 people ran and raised over $186,000. The program has since grown to about 600 participants,15 events, and raises just shy of $1 million annually. This covers about 15% of the organization’s annual operating budget.

Run for Our Sons participants receive guaranteed entry, paid entry fee, technical team shirt, a fundraising web page, fundraising support and access to staff. There are also monthly training tips offered through a parent blog and a team pasta dinner the night before the event for the participant and a guest.

Nicole said that 95% of their runners have a connection to Duchenne – family members and friends. “Diagnosis brings ‘hopelessness’ and this is a way to do something – sign up and run – it becomes a way to feel good and do something positive,” explained Nicole. There is a very moving video on their web site where participants offer reasons for “Why I run.” 

Houston Marathon Weekend (5k, Half, Marathon), January 2013

Run for Our Sons is currently recruiting for The Shamrock Shuffle 5K in Rockford, IL (Mar. 20), The Bank of America Shamrock Shuffle 8K in Chicago (Apr. 3), and the Inaugural Walt Disney World Star Wars Races (5K, 10K, Half; April 15-17). Registration for the Star Wars races is now only available through travel providers and charity partners like PPMD. Fundraising commitments vary by races. For more details, please visit the Run for Our Sons web site.

In addition to half marathons and marathons, PPMD encourages supporters all over the country to host their own fun runs, 5Ks and 10Ks to raise money for Run for Ours Sons and in doing so, awareness for PPMD. Their website, RunForOurSons.org, makes it easy for not only runners, but non-runners (which they call “spirit” runners), to get involved at whatever level they feel comfortable.

The take-away for non-profits is that this is a great way to raise funds and awareness for your organization. Programs like Run for Our Sons have relatively low overhead. That being said, they do take an investment and require staff time. While Nicole coordinates all the details for each race, a number of additional staff and volunteers provide support leading up to each event and help organize the groups on race day.

Run for Our Sons is a real grass-roots effort with a lot of heart. The families I met in the short time I was involved touched my soul. This is a small organization achieving a magnitude of success toward finding a cure for Duchenne. To my running friends: if you are looking for a way into the Disney Star Wars Races, please consider fundraising for Run for Our Sons. The Half Marathon requires only a $1200 fundraising commitment and you will find yourself part of a very special team.

 

 

Cause-running: Is it for you?

Cause-running: Is it for you?

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The blog is a day late this week because I just got back from a long weekend destination race…the 20th Surf City Half Marathon in Huntington Beach, CA. It was a little warmer at race time that I would have preferred, but it was a nice race in a spectacular locale…and no snow! I didn’t run this race for charity, but there were many who did. The event’s official charity was Free Wheelchair Mission (“Transforming lives through the gift of mobility”). An announcement was made at the start of the race that the biggest individual fundraiser running raised over $10,000 for the cause.  So let’s explore “cause-running.”

Bruce Cleland, the father of a Leukemia survivor, formed a team of 38 people to train and run the 1988 New York City Marathon. In the process, Cleland’s “team” raised $322,000 for the Leukemia & Lymphoma Society. Team In Training was born. The program reached national significance in less than 10 years. By 2001, the organization’s top three fundraisers were Team in Training events raising a total of $26.1 million. It’s estimated that in its first 25 years, the Leukemia and Lymphoma Society raised a total of $875 million with the TNT program.

But they’re not the only ones. Many charities big and small have been able to capitalize on this grassroots fundraising movement. In 2015, New York City Marathon participants raised (according to CrowdRise) $19,605,126 for 317 charities.

“[Charity running] is the ultimate win-win,” says Chicago Marathon race director Carey Pinkowski. Charities develop a revenue stream and increase their public visibility. Their training programs and cheering sections provide support for runners, many of whom never would have attempted a marathon (or half-marathon) without the pull of doing something for the greater good. And the charity partnerships strengthen the race’s relationship with the community. (Runner’s World, July 2013)

“Cause-running” serves to create an outlet for any supporter to take control of their health and in the process provide needed assistance to those who can’t. Athletes are trained according to their fitness level to run marathons and half marathons (and other endurance events). In exchange for the training, event entry and other perks (sometimes including transportation and lodging), the athlete agrees to raise a certain amount of money for the charity.

The appeal of these types of fundraisers for the non-profit is the cost is far less than traditional fundraising events while also serving as a high-level awareness tool. Plus these types of events are not limited to elite donors with disposable income. Participants ask friends, family and co-workers to pledge or sponsor them, thus making them ambassadors for the cause. Now social media is extending their reach even further.

Besides the training, perks, and the good feeling that comes along with raising money for an important mission, cause-running has also become a way for runners to earn a coveted spot in a sold out race, or, as in the case of the Boston Marathon that limits participation with qualifying times, it may be the only way for some to gain entry.

So how does your organization get involved? First invite supporters to run a marathon (or half marathon). An organization I worked with recently did this through the Young Professionals group. Through them and their friends a team of seven was recruited to run two marathons, the New York City Marathon and the New Jersey Marathon the following spring. No minimum fundraising amount was required that first year, but participants also had to secure their own race entries. They received really nice technical singlets with the team name, and a cheering section was provided. It started small and then an application was submitted to be a charity partner for the New York City Marathon the following year. For information on the NYC Marathon Charity Partner Program, go to http://www.nyrr.org/charities-clubs-and-community/charities/tcs-new-york-city-marathon-official-charity-partner-program.

Non-profits doing this type of fundraising successfully have made the investment in database software that allows individual participants to create fundraising pages with the look and feel of your organization’s web site. Organization’s just starting out or experimenting in this area should look at Crowdrise. It is a great vehicle through which you can build an event and form a team. For runners wishing to raise money for a cause that does not have a formal “cause-running” program, Crowdrise can be the vehicle through which you can do it without requiring their help. I have set up Crowdrise pages several times when I was fundraising for small organizations without anything structured, or when I didn’t want to sign up for the formal program and commit to a specific fundraising goal.

I will from time-to-time share information about organizations that engage in this type of fundraising; how they succeed, what differentiates them from other “cause-running” programs, and what lessons they can teach us. First up next week will be Parent Project Muscular Dystrophy’s Run for Our Sons program.

IMG_3223Surf City Marathon and Half Marathon, February 2016

 

Don’t just run the event; volunteer!

Don’t just run the event; volunteer!

Do you volunteer? I suspect that most of you do. Perhaps with your child’s school or recreational activity; perhaps you give time to a cause whose mission touches your soul. If you have been employed by a non-profit like I have, you probably have given a significant amount of time to your employer. Regardless of how you invest your time in your community, I’m sure we can all agree that when we do, we get an enormous return on that investment.

The origins of my volunteer service date back to when I was a Brownie Girl Scout. Plus I went to Catholic School where “service” was part of the curriculum. My parents were also involved politically and I volunteered for more campaigns by the time I was 12 than most people do in a lifetime. Aside from learning about the virtues of giving of oneself to help others, I was also, without knowing it, planning for my career. I learned through many of these early experiences how to conduct a fundraising campaign and, most useful, how to run a successful event. I still volunteer and I still see my volunteer work as a way to learn and grow both personally and professionally.

Beyond being helpful to a meaningful cause, volunteerism can, and should, be done strategically. As special events director for Bergen County’s United Way in 1998, I was tasked with co-organizing a golf-outing; something with which I had absolutely no experience beyond occasionally watching the PGA on television. I had a friend who was organizing two golf outings, so I signed up to help him out as a volunteer. And of course it helped the organization holding the event as I filled a much-needed staffing void without adding an expense. Special event directors should always be looking for other events at which to give their time. What a great opportunity to learn some thing new…or maybe just a better way of doing something you already do.

Corporations have known for a long time that employee volunteerism helps build teams, creates camaraderie, and generally makes employees feel better about their employer. The same holds true for schools and clubs. My running club volunteered for the New York City Marathon last November. Aside from the amazing experience of being involved in such a huge, spectacular event, the collective volunteer time brought us closer together. If you’re a runner, you should be volunteering at races occasionally, too. It’s of course important to support the running community in this way, but it is also a way to learn about parts of the race you don’t see when you’re running the course. You begin to understand the experiences of race participants that run at a different pace than you.

My advice to anyone looking for a job, looking to switch gears in their career, or just looking to tackle a new project, is to volunteer. When you’re out of work, fill the time by doing something meaningful that helps broaden your skills. I interviewed a candidate for a job once and asked what he had been doing with his time in the six months since losing his last job. He response? “Catching up on Netflix.” Wrong answer and not what you should be doing.

Some places to start your search for volunteer opportunities:

IMG_2461New York City Marathon. Sun setting on Mile 21 Water Stop. November 2015.