Have you watched Social Dilemma on Netflix yet? If not, go do that and come back to this. If you have, let’s discuss.
If you’ve been following along, you know I have had a love-hate relationship with social media, FaceBook in particular. My goal was to make 2020 a FaceBook-free year and I was succeeding nicely for three months when the pandemic drew me back. Being the last to find out about a former co-workers death made me feel disconnected (Week One: Bringing theCauseCoach back to Facebook).
In a post last December, I wrote about my issues with FaceBook (I’m leaving FaceBook – here’s why). Although realizing I was somewhat addicted, the issue at the time was more about the disinformation that was allowed to run rampant on the site. I often ignored the threat that social media “has your data” because I thought, “who cares.” So they’re using my data to market products to me – hasn’t advertising been manipulating me my entire life?
And of course there were lots of positives about connecting with old friends and staying in touch with friends and family far away, but at what cost? Sure advertisers have an easier time manipulating your purchasing decisions, but the issues with social media, as I learned from Social Dilemma, run so much deeper than that. Social media uses our need to connect with other humans against us.
“The documentary explains that technology manipulates our evolutionary need to connect with other people and to do that it gives us dopamine. Its goal is to optimize this and cause addiction. It creates a space with our self-worth and identity are tied to their products by dosing us with approval every five minutes that exceeds ten times the amount we’ve received historically.” – Wright, C. (2020 September) “The Social Dilemma”, Medium
Yes, I’m addicted to social media (I admitted to that problem a while ago). Social media is designed to be addicting. The reaction buttons? The photo tagging? – things that give us that dopamine and keep us engaged, checking in, and coming back for more. One of the best realizations from the documentary for me was when they noted only the social media industry and the drug industry refer to their customers as “users.”
The bottom line on all this? We are becoming a depressed, anxious, divided and angry society.
5 Key Takeaways From The Social Dilemma Documentary on Netflix
1. We have a social media problem.N. Ugochukwu (2020 October) Echo Warrior Princess
2. Social media really is designed to be addictive.
3. Our children are at risk.
4. Our governments are doing little to solve the problem.
5. You can (and must) make the changes on your own.
Conspiracy theorists, and a whole of host of bad actors have been given a platform on social media and have taken advantage of those who aren’t at least being somewhat mindful about where the information is coming from. I called out a friend on FaceBook from sharing a Tweet from a right-wing voice featured on far right-leaning media which included a doctored video.
I said, “Everyone is entitled to their political opinions. What I don’t tolerate is the spreading of false information from questionable sources. Before posting something check the source – who are they and what do they represent? Can I find the story in other media? Three sources minimum. Check against Snopes. I do it with stuff in support of Biden. If it’s from Huff Post, politico or other far left-leaning media, I pass and look to see what New York Times, Wall Street Journal, BBC, etc. have to say. The thing that sucks about social media is that all this crap is flying around and no one is verifying sources. If we can agree on just one thing, can we agree on that? Let’s all be part of the solution.”
Election stress has certainly been amplified by social media. Because of the pandemic, we’re all probably using social media more under the guise of staying connected. I hope before this year is out, we begin to turn a corner on all of it. I agree with those take-aways though – especially #5. I think we may be on our own for a while.
If you’re trying to pull away from FaceBook, I wrote two pieces at the beginning of the year you may find helpful:
- On alternatives to FaceBook and navigating life without it read How to live life after Facebook
- For a guide to deleting your FaceBook account without losing your content, read A step-by-step how-to guide to “Unfriending” Facebook